Email Design & Development
As the principal marketing designer at Dealer eProcess I worked in conjunction with Marketing Coordinator, Emily McReynolds, to design and develop email communications. Our main goal was to develop and establish email standards that complied with, but also expanded company branding guidelines. My role included designing and helping build the emails in the Sharpspring CRM platform.
Account Executive Client Onboarding
The Account Executive Client Onboarding email is part of Phase 2 of the onboarding experience. Clients are sent a welcome email in Phase 1, discussing the launch process. Once client websites are launched, they are introduced to their Account Executives and given a few resources to welcome them to Dealer eProcess. This design was introduced along with new marketing efforts to make a more personal connection with clients.
Top 10 Resources
The Top 10 Resources email was part of the 2019 year-end recap. This marketing campaign provided dealerships with the proper tools to execute successful digital strategies in the new year. It also served as a vehicle to drive soft leads to Dealer eProcess by offering guides, a free PPC audit, and ADA website scan.
Client Cancellation Automation Campaign
Client cancellations are inevitable, but it is vital to maintain positive relationships. The marketing strategy developed was centered around being able to provide value outside of product offerings, with the goal of maintaining engagement with former clients in case they ever consider returning. Emails were sent out at 30, 60, and 120 days post-cancellation.
Roaring Twenties
The Roaring Twenties campaign was the final 2019 marketing push before the new year, providing our subscribers with additional resources for the new year and a 2020 Website Checklist. The checklist encouraged readers to audit their website and meet with their account executive or a sales person to discuss their 2020 digital strategy.
