Inspire Automation
Inspire Automation (IA) approached our team at Impact Networking with the goal of connecting their prestige with the market. Our solution was driven by positioning IA as a partner to engineers, and owners in the manufacturing industry.
The new brand was brought to life through a refreshed visual identity that launched alongside a fully rebuilt responsive website in late 2022.
Art Direction
Brand Identity
UI/UX Design
Photography
Copywriting
Brand Strategy
Research
Positioning
Brand Design
Visual Identity
Design System
Brand SOLUTION
Reframing Inspire Automation’s relationship with their primary audience was key to meeting the goals of the new brand strategy.
The evolution went from machine provider to engineer resource and owner partner, enriched by a visual identity that offset IA’s functional benefit, and tapped into the humanist side of automation.
We keep it simple.
No one turns to automated solutions to complicate the process. Inspire Automation is here to make it as simple as possible for you and your employees to streamline your line and your business. It's how we do things differently and Inspire Automation: we keep it simple.
Strength in numbers
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Strength in numbers //
Simplify your line
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Simplify your line //
The sum of our parts.
The final website, with over 75 machines and services, was planned and designed to focus on process rather than products, helping engineers find exactly what their automation line is missing. The fully responsive and accessible website launched in late 2022.
View The Website:
inspireautomation.com
THANK YOU
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THANK YOU //
CLIENT
Inspire Automation
Year
2021 - 2022
Agency
Impact Networking
Team
David Garcia-Ortiz
Liz Thornton
Peyton Short
Tripp Barry
Steve Knapp
Jasmine Attanasio
SAY HELLO!
This work could not have been achieved without the team of amazing designers, copywriters, developers, and client managers at Impact Networking.
Interested in learning more about the work behind Inspire Automation, or any other project?
Send me a message, and let’s connect!