Mustang Cat

Mustang Cat is a privately-held Caterpillar dealership in Houston, Texas. Since its founding in 1952, they have supported numerous projects that have shaped the footprint of Houston. Their equipment has played a vital role in building landmarks such as the Houston Astrodome, Beltway 8, and the downtown skyline.

Mustang Cat approached the new business team at Impact Networking to assess their marketing and propose a solution that will result in a long-term marketing partnership.

  • Strategy

    • Marketing Strategy

    • Business Strategy

    • Research & Synthesis

  • Communication

    • Discovery

    • Assessment Presentation

    • Proposal Presentation

  • Visual Communication

    • Proposal Deck Design

    • Presentation Strategy

Overview

Mustang Cat invested heavily and focused their marketing efforts on all fronts. They were supported by a consulting agency that provided them with research & audience insights. Overall, the client was very happy with their current marketing direction but were looking for out-of-the-box creative thinking to target their business goals.

  • Business Goal

    • Retain and cross-sell customers by driving business to the rental and service & parts offerings.

  • Marketing goals

    • Find new and creative ways to reach the "black hole" buyers that make up 60% of Mustang Cat consumers.

    • Connect with the Latino community to activate engagement between this key demographic and Mustang Cat.

Research & Insights

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Research & Insights / /

  • MJS Concept 1

PROPOSAL #1 - PRESTIGE OPERATORS

Turning activity in habit.

Gamification strategies are great for customer loyalty and retention. To drive business to the service and rental offerings, Mustang Cat needs to create a cyclical environment of engagement. Caterpillar machines are integrated with technology to measure different diagnostics. This is a great opportunity to assign rankings on both an individual and company basis that can only be tracked with Mustang Cat machines. Rankings can be determined on different metrics measured by the implemented technology.

Encouraging people to rank up by offering benefit, discounts, and other incentives will keep individuals and contractors within in the Mustang Cat ecosystem. Ranks can also grow to be industry measurements of performance and capabilities, like getting a Google certification, operators can leverage their rank to find better jobs or better salaries that will improve their quality of life for them and their families.

  • Benefits

    • Technology Implementation

    • Innovation

    • Retention

    • Engagement

    • Rentals + Parts & Service

    • Quality of Life

PROPOSAL #2 - BUSINESS ACTIVATOR

Community empowerment.

Empowering consumers is an invaluable tactic that manifests brand trust and brand loyalty. Mustang Cat has a long history and with that comes a wealth of industry knowledge that can be transferred to empower consumers.

Mustang Cat is more than a Caterpillar machine provider. There is a legacy Mustang Cat has in building the city of Houston and that legacy can be further enriched by building up the people of Houston. Helping them navigate the intricacies of starting a construction business or a mulching business and empowering them will form a connection with the community that goes deeper than business.

  • Benefits

    • Brand Awareness

    • Community Presence

    • Legacy Building

    • Customer Empowerment

    • Costumer Retention

PROPOSAL #3 - WORLD BUILDING

Built by Mustang Cat.

Mustang Cat plays a vital role in projects that shape the footprint of Houston. This legacy can be creatively expressed through a marketing campaign that explicitly tags where Mustang Cat, in partnership with the contract builders, have left their mark around the city.

Mustang Cat's footprint is undeniable. If you are builder, a parent, or a city representative, you will see this footprint visually on your commute to work or taking your child to school. Saturating the city with these tags will make Mustang Cat synonymous with Houston, it's infrastructure, it's history, and more importantly, its commitment to building communities.

  • Benefits

    • Brand Awareness

    • Community Presence

    • Legacy Building

CLIENT

Mustang Cat

Year

2022-2023

Agency

Impact Networking 

Team

David Garcia-Ortiz

Matthew Alexander

LK Mahmood

Brent Kegans

Get in touch.

This work could not have been achieved without the team of amazing designers, copywriters, developers, and client managers at Impact Networking.

Interested in learning more about the work behind Inspire Automation, or any other project?

Send me a message, and let’s connect!