Schuetz Insurance

In early 2022, after nearly 80 years in business, Schuetz Insurance ushered in a new era with a rebranded visual identity and website. Our brand strategy was to turn their history into legacy, celebrating their past while positioning them for the future, creating a vision of a company that believes insurance is about people, not policy numbers. 

  • Art Direction

    • Brand Identity

    • UI/UX Design

    • Copywriting

  • Brand Strategy

    • Research

    • Positioning

  • Brand Design

    • Visual Identity

    • Marketing Collateral

Brand Strategy & Development

Through audience research, market research, and our competitive audit, we determined key areas of opportunity for initial brand explorations. Further discovery and stakeholder conversations led us to our solution: a brand that tapped into the community around Schuetz and a visual identity that felt equally nostalgic and contemporary.

PROCESS

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PROCESS / /

OUR ROOTS GO DEEP.

  • MISSION & VISION:

    Quality of service comes before quantity of customers. We proudly serve our community and remind the insurance industry that the figures we work for are people, not numbers.

  • We’re not really the corporate types, we just go to work trying to do what is best for our clients.

  • Insurance is a people oriented business; we’re never going to lose sight of that.

  • We do things to the beat of our own drum, not our competitors’.

  • Character words

charming

affable

traditional

focused

  • Character Values

determination

integrity

empathy

hospitality

Concept Direction No.1 – Legacy

  • MJS Concept 1

Concept Direction No.2 – Community

  • MJS Concept 1

LOGO DEVELOPMENT

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LOGO DEVELOPMENT / /

The new brand was created alongside a fully rebuilt website. As their services expanded, and others became more refined, our mission was to create a website with an information architecture and user experience as accessible as possible.

View The Website:
schuetzinsurance.com 

CLIENT

Schuetz Insurance

Year

2021 - 2022

Agency

Impact Networking 

Team

David Garcia-Ortiz

Liz Thornton

Peyton Short

Tripp Barry

Carlos Singleton

Jasmine Attanasio

Get in touch.

This work could not have been achieved without the team of amazing designers, copywriters, developers, and client managers at Impact Networking.

Interested in learning more about the work behind Inspire Automation, or any other project?

Send me a message, and let’s connect!